Maumee, Ohio (January 22, 2005) - AboutGolf, producer of the AboutGolf Simulator, will introduce three new online components at the 2005 PGA Merchandise Show January 27-30 in Orlando, Florida. AboutGolf, a leading golf simulation technology company, will demonstrate WorldPlay, a comprehensive online event facility; DataTrac, a personalized online data tracking service; and AdKit, a simulator advergaming tool.

WorldPlay is an advanced derivative of AboutGolf's World Tours online facility that has been in commercial use for over three years. Over ten million competitive rounds have been played on World Tours, which has over 200,000 members. WorldPlay enables simulator operators to manage its own "tour" of events for local play, and also open up play to its clientele in worldwide events where users can earn appearance fees and prize money in the form of virtual cash called "skins". Users will accumulate skins to a private account and use them to purchase gifts from an online catalog. All play is tracked to live leaderboards accessible via the worldwide web.

DataTrac will enable users to log into any AboutGolf simulator in use worldwide and track all practice and club-fitting data to a private web page for later analysis. Users will be able to analyze launch data, sort through individual shots, compare shot groupings, and compare sessions to track progress. A future capability will provide users with analytical feedback of their practice and club-fitting data via artificial intelligence designed to play the role of a professional teacher or club-fitter.

AdKit is being introduced as an ever-expanding component that draws from AboutGolf's industry-leading golf advergaming technology which as been used extensively by the likes of Chrysler, WCI Communities, Inc., and the American Advertising Federation. AdKit will offer a growing list of advergaming and CRM capabilities to enable owners to maximize the advertising revenue capabilities in their AboutGolf Simulators.

To help celebrate the formal launch of WorldPlay, many of AboutGolf's international distributors will be present at the PGA Merchandise Show in AboutGolf's booth. International partners will be present from England, Sweden, The Czech Republic, South Africa, Japan, Korea, China, Taiwan, Australia, Guatemala, and Canada. Hourly skill events will be offered, sponsored by Top-Flite/Ben Hogan.

AboutGolf has been in the golf simulation technology business since 1988, having produced Greg Norman Ultimate Challenge Golf, Microsoft Golf, and the world's most widely distributed golf simulation, World Tours. AboutGolf released its groundbreaking indoor golf simulator in 2003, and is the fastest-growing golf simulator producer in the world.

AboutGolf will be displaying its simulator in booth 6821 at the PGA Merchandise Show, and will be entertaining guests for private demonstrations in meeting room 304A.